iBet uBet web content aggregator. Adding the entire web to your favor.
iBet uBet web content aggregator. Adding the entire web to your favor.



Link to original content: http://www.statista.com/statistics/1198525/influencer-marketing-share-usa/
U.S. influencer marketing reach 2025 | Statista

Influencer marketing penetration rate in the U.S. 2020-2025

Published by Statista Research Department, Mar 14, 2024
In 2021, 69.7 percent of U.S. marketers in companies larger than 100 employees were expected to use influencers for marketing purposes. On the global level, the influencer marketing market was valued at 13.8 billion U.S. dollars in 2021.

Influencer marketing usage rate in the United States from 2020 to 2025

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

December 2021

Region

United States

Survey time period

2020

Special properties

among companies with 100+ employees; including both paid and unpaid partnerships between brands and influencers

Supplementary notes

* Forecast.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Influencer marketing in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Influencer marketing in the United States

Overview

7

Budget & costs

5

Doing business

8

Market leaders

7

Spotlight: TikTok influencer marketing

8

Consumer perspective

8

Further related statistics

14

Further Content: You might find this interesting as well

Statistics

Topics

Influencer marketing in the U.S.Social media advertising and marketing worldwideInstagram advertising and marketingContent marketingInfluencer marketing worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.