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Link to original content: http://www.statista.com/statistics/1196909/lidl-customers-body-care-brands-prices-opinions-germany/
Lidl customers on body care brands and prices Germany | Statista

Lidl customer opinions on body care brands and prices in Germany 2018

Share of Lidl customers by agreement with the statement "When buying body care products, I pay more attention to the brand than the price" compared to the population in Germany in 2018

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Source

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Release date

November 2018

Region

Germany

Survey time period

2018

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

In the context of the survey, Lidl customers were defined as people who shopped at Lidl six months prior to the survey.

Information on the total sample:
2018: 23,086 respondents, projection to 70.45 million people.

Information on the target group "Lidl customers":
projection to 39.88 million people.

Further information on methodology available here.

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Access all statistics starting from $2,388 USD yearly *

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Access limited to Free Statistics. Premium Statistics are not included.
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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