Number of international tourist arrivals in Morocco 2014-2020, by region

Most international tourists who arrived in Morocco in 2020 were from Europe, reaching over one million people. European tourists were significantly higher in number compared to the other regions. The following leading continents of origins were Africa and the Americas, accounting for 102,000 and 99,000 inbound tourists, respectively. In 2020, international tourism declined considerably due to the coronavirus (COVID-19) pandemic.

Large number of inbound tourists

Morocco is one of the leading touristic destinations in Africa, together with Egypt, South Africa, and Tunisia. From 2010 to 2019, before the COVID-19 pandemic determined a decline in tourist arrivals, around 10 million international tourists visited the country each year. Most tourists arrive in the country by air rather than by water or land. In recent years, the majority of the travelers accessed Morocco through the airports of Marrakech, Casablanca, and Agadir, all major touristic destinations.

Economic relevance of tourism in Morocco

The absolute contribution of the tourism sector in Morocco stood at around 10 billion U.S. dollars in 2022. Moreover, tourism made up approximately eight percent of the country's GDP in the same year, growing by two percent compared to 2021. Despite the negative impact of the COVID-19 pandemic in 2020, the sector slowly recovered in the following years, and the trend is forecast to continue. For instance, international tourist expenditure is set to exceed three billion U.S. dollars by 2025, growing from two billion U.S. dollars in 2022.