D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Get in touch with us nowShare of U.S. consumers planning to shop Thanksgiving sales 2023, by gender
According to a survey carried out in October 2023 in the United States, men were slightly more likely to venture to the physical stores on Black Friday. Around 34 percent of male consumers in the U.S. were planning to shop in-store, whilst just around 24 percent of women planned to do the same. On the other hand, female shoppers were slightly more likely to shop on Cyber Monday.
