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Link to original content: http://www.statista.com/statistics/1172059/consumer-reaction-to-ctv-ads-uk/
Consumer reaction to CTV ads UK 2020 | Statista

Consumer action after seeing ads on CTV in the United Kingdom (UK) in 2020

Published by Statista Research Department, Jan 6, 2023
After seeing an advertisement on ad-supported CTV (connected TV), more than half of consumers in the United Kingdom (UK) were more likely to tell a friend about a brand. Just under half claimed they were also more likely to search for a brand while 44 percent were more likely to visit the brand's store or website. CTV ads were also shown to have an impact on positive brand-perception. Here, 39 percent were more likely to have an increased favorable opinion of a brand as a result.

Consumer action after seeing an ad on ad-supported CTV* in the United Kingdom (UK) in 2020

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Source

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Release date

May 2020

Region

United Kingdom

Survey time period

July 2020

Number of respondents

2,562**

Supplementary notes

* compared to linear TV

Phrasing of survey question not provided by the source.

** 2,562 consumers in the US and the UK, this statistic shows the results of the UK respondents.

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