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Link to original content: http://www.statista.com/statistics/1139527/mobile-advertising-visibility-rate-by-format-germany/
Mobile advertising visibility by format Germany 2021 | Statista

Visibility rate of mobile advertising in Germany Q3 2021, by format

Published by
Kasia Davies,
Nov 9, 2024
In the third quarter of 2021, mobile banners in the 6:1 format had the highest visibility in Germany at 62 percent. Half-page ads/ site bars, meanwhile, had the lowest visibility.

Visibility rate of mobile advertising in Germany in 3rd quarter 2021, by format

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Release date

October 2021

Region

Germany

Survey time period

3rd quarter 2021

Special properties

Mobile web and in-app

Supplementary notes

The basis for the Meetrics Viewability Benchmarks is the following guideline: 50%/ 1s of the IAB and the Media Rating Council (MRC). At least 50 percent of advertising space needs to have been in the visible section of the browser for one continuous second.

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Overview

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Mobile internet usage in Germany

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Advertising market in Germany

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Topics

Mobile advertising in GermanyAdvertising in EuropeMobile phone usage in EuropeMobile devices in EuropeAdvertising in Germany
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* For commercial use only

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$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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