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Link to original content: http://www.statista.com/statistics/1133234/company-revenue-share-marketing-b2b-usa/
U.S. B2B revenue share invested in marketing 2024 | Statista

Share of B2B company's revenue spent on marketing in the U.S. 2024, by company type

Published by
Julia Faria,
Aug 14, 2024

During a survey conducted among marketing leaders at for-profit companies in the United States in early 2024, respondents from corporations offering business-to-business (B2B) products allocated, on average, 9.4 percent of their revenues to marketing activities. Among interviewees from companies providing B2B services, the average share stood at 6.3 percent. 

Share of company's revenue spent on marketing according to business-to-business (B2B) CMOs in the United States as of March 2024, by company type

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Sources

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Release date

April 2024

Region

United States

Survey time period

February 6 to March 5, 2024

Number of respondents

292 respondents

Special properties

among marketing leaders at for-profit companies

Method of interview

Email survey

Supplementary notes

The source does not specify the type of the survey.

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Overview

7

Mobile

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Artificial intelligence

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Diversity, equity, and inclusion

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CMOs

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Challenges

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Topics

B2B advertising & marketing in the United States Trade show and event marketingContent marketingE-commerce in the United StatesB2B e-commerce in the United States
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