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According to a survey on Indian online shopping behavior conducted by Rakuten Insight in May 2020, a majority of respondents stated that the main reason to continue online purchases as they had an overall positive experience with using the e-commerce sites and online shopping. The most commonly purchased items were food and groceries, personal hygiene products, and household cleaning products.

Main reasons to continue purchasing online after the coronavirus (COVID-19) pandemic in India as of May 2020, by age

Characteristic	I had an overall positive experience with using the e-commerce sites and online shopping	It is much more convenient than going to a physical store	I foresee not having much time after the restrictions are lifted due to work commitments	I am still wary of contracting COVID-19 even if movement restrictions were lifted, and want to limit my time outside the home	It is much easier to find better deals online than in physical stores	Others
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Release date

June 2020

More information

Region

India

Survey time period

May 7 to 30, 2020

Number of respondents

14,975 respondents

Age group

16 years and older

Special properties

among surveyed respondents who would continue buying products online after businesses are open and social distancing measures are lifted

Method of interview

Online survey

Supplementary notes

Original survey question:
Why would you continue with purchasing items online/on e-commerce sites?

The survey was conducted among
5,112 respondents aged 16 to 24 years,
6,304 respondents aged 25 to 34 years,
2,307 respondents aged 35 to 44 years,
806 respondents aged 45 to 54 years and
428 respondents aged 55 years and older.

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