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It was estimated that, in 2024, digital video advertising spending in Latin America and the Caribbean will surpass 5.7 billion U.S. dollars, up from 5.4 billion dollars a year earlier. The annual figure was projected to continue to expand in the following years, exceeding 6.9 billion dollars by 2028. An overview of all Digital Markets can be found here.
Statista's Digital Market Outlook offers forecasts, detailed market insights, and essential performance indicators of the most significant areas in the "Digital Economy," including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

Digital video advertising spending in Latin America and the Caribbean from 2017 to 2028 (in billion U.S. dollars)

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Supplementary notes

* Forecast.

Numbers have been rounded. Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes Search Advertising, Advertising, Banner Advertising, Video Advertising as well as Classifieds.

Furthermore, the Digital Advertising market is segmented into Desktop and Mobile revenues depending on the delivery method such as desktop computers (incl. notebooks) or mobile devices (smartphones and tablet PCs).

Social Media Advertising includes all ad revenue generated by social networks or business networks such as Facebook, Twitter, and/or LinkedIn.Ads in social networks can appear as sponsored posts within organic content or alongside the newsfeed. Detailed definitions of these segments can be found on the sub-pages for the corresponding market segments.

Our data is based on ad spendings coming from domestic companies within the selected market regardless of where an advertisement is ultimately displayed.

E-mail marketing, audio ads, influencer marketing or sponsorships, product placement, and commission-based affiliate systems are not considered here.

All figures are estimate. A detailed methodology can be found at the Statista Market Outlook.

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