In the third quarter of 2021, AA was the most famous insurance company in the United Kingdom (UK) for both men and women. According to a survey conducted by YouGov, men were more likely to have heard of a particular insurance brand than women, with a total of 11 brands exceeding 85 percent of brand recall by men, compared to nine brands by women. The biggest difference in the level of popularity could be seen regarding the brand Norwich Union, with 89 percent of men having heard of them compared to 75 percent of women.
Leading insurance companies in the United Kingdom (UK) in 2021, by share of recognition and gender
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YouGov. (October 28, 2021). Leading insurance companies in the United Kingdom (UK) in 2021, by share of recognition and gender [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/1112743/insurance-brand-recall-in-the-united-kingdom-uk-by-gender/
YouGov. "Leading insurance companies in the United Kingdom (UK) in 2021, by share of recognition and gender." Chart. October 28, 2021. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/1112743/insurance-brand-recall-in-the-united-kingdom-uk-by-gender/
YouGov. (2021). Leading insurance companies in the United Kingdom (UK) in 2021, by share of recognition and gender. Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/1112743/insurance-brand-recall-in-the-united-kingdom-uk-by-gender/
YouGov. "Leading Insurance Companies in The United Kingdom (Uk) in 2021, by Share of Recognition and Gender." Statista, Statista Inc., 28 Oct 2021, https://www.statista.com/statistics/1112743/insurance-brand-recall-in-the-united-kingdom-uk-by-gender/
YouGov, Leading insurance companies in the United Kingdom (UK) in 2021, by share of recognition and gender Statista, https://www.statista.com/statistics/1112743/insurance-brand-recall-in-the-united-kingdom-uk-by-gender/ (last visited October 30, 2024)
Leading insurance companies in the United Kingdom (UK) in 2021, by share of recognition and gender [Graph], YouGov, October 28, 2021. [Online]. Available: https://www.statista.com/statistics/1112743/insurance-brand-recall-in-the-united-kingdom-uk-by-gender/