Most recognizable insurance brands in the UK 2021, by gender

In the third quarter of 2021, AA was the most famous insurance company in the United Kingdom (UK) for both men and women. According to a survey conducted by YouGov, men were more likely to have heard of a particular insurance brand than women, with a total of 11 brands exceeding 85 percent of brand recall by men, compared to nine brands by women. The biggest difference in the level of popularity could be seen regarding the brand Norwich Union, with 89 percent of men having heard of them compared to 75 percent of women.