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While the Italian government has imposed strict rules on people's movement enforcing a national lockdown in an effort to contain the coronavirus (COVID-19) outbreak, the online retail revenue of brands that mainly trade in physical stores registered a constant growth during the period from February to April 2020, compared to the same period of the previous year. In fact, after registering a negative growth in the month of January, the online revenue of the retail sector increased on average of 40 percent throughout February to April 2020, compared to same period of the previous year. The highest revenue increase was recorded in the first week of April, during which the online retail revenue of these brands recorded a growth of 92 percent.

Weekly year-on-year growth trend in online retail revenue of mainly physical retailers in Italy from January to April 2020

Characteristic	Year-on-year percentage change in revenue
April 12	85%
April 5	92%
March 29	48%
March 22	68%
March 15	40%
March 8	18%
March 1	14%
February 23	9%
February 16	2%
February 9	8%
February 2	-11%
January 26	-15%
January 19	-5%
January 12	-14%
January 5	4%

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Release date

April 2020

More information

Region

Italy

Survey time period

January 5 to April 12, 2020

Special properties

retail (online activity)*

Supplementary notes

* Retail (online activity) is defined by the source as "digital sales across website, mobile, web, and app, of brands who mainly trade in physical stores".
Revenue is defined as: "online sales (includes desktop, mobile, and tablet) - based on the monetary value of every online transaction - aggregated and updated daily."

Date of release is date of access.

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