Most downloaded grocery delivery apps in the U.S. 2024

As of November 19th, 2024, Instacart was the most downloaded mobile application for grocery delivery in the United States, with over seven million downloads nationwide. 7-Eleven ranked second, with roughly 2.8 million downloads, followed closely by Gopuff, with 1.7 million.

InstaCart: the good and not so good

Not only was InstaCart the most downloaded grocery delivery app in the U.S. through most of 2024, but in December 2023, the third-party platform was also the second-most visited grocery website in the country, with a visit share of over seven percent. However, when it comes to grocery delivery brand awareness, InstaCart barely cracks the top four, as it finds itself behind the likes of major retail chains Walmart and Costco, as well as competitor Uber Eats.

Big-box retailers vs. third-party platforms

When asked their preferred online food and grocery providers in the United States, more than 75 percent of respondents listed big-box retailers, while only 27 percent listed third-party platforms. Brand awareness and consumer preferences translate to sales, and as a result, the leading online grocery companies in terms of sales share are nearly all big-box retailers, with Walmart leading the way.