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Link to original content: http://www.statista.com/statistics/1099104/singapore-brand-awareness-for-smart-speakers-by-age/
Singapore: brand awareness for smart speakers by age 2023 | Statista

Recognition of smart speaker brands in Singapore 2023, by age

Published by Lucas Romero, Feb 12, 2024
According to a survey conducted by Rakuten Insight, about 71 percent of respondents aged between 35 to 44 years stated that they have heard of the Google Home or Nest speaker. In the same survey, the majority of respondents who owned a smart speaker indicated that they wanted a device to control their music player without physically being on the device.

Recognition of smart speaker brands among Singaporeans in 2023, by age

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Release date

January 2024

Region

Singapore

Survey time period

December 7 to 31, 2023

Number of respondents

3,378 respondents

Age group

16 years and older

Special properties

among respondents that do not own a smart speaker

Method of interview

Online survey

Supplementary notes

Original question: Which of these smart speakers have you heard of? Choose all that you have heard of.

Other surveyed countries included China, Hong Kong, India, Japan, Korea, Indonesia, Philippines, Malaysia, Thailand, Taiwan and Vietnam.

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