The German automaker Mercedes-Benz sold around 77 thousand cars in South Korea in 2023, a slight decrease from the previous year. Sales of Mercedes-Benz cars decreased in 2020 compared to the previous year, the first decrease since sales grew after the 1997 Asian financial crisis, commonly called the "IMF Crisis" in Korea. Mercedes-Benz first began sales in Korea in 1987, when they sold their first ten cars, and the brand is a status symbol in Korea and associated with affluence, luxury, and high social standing. Like other brands, sales nosedived in 1998 in the aftermath of the IMF Crisis.
Number of Mercedes-Benz cars registered in South Korea from 1987 to 2023
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KAIDA. (April 9, 2024). Number of Mercedes-Benz cars registered in South Korea from 1987 to 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1097131/south-korea-mercedes-benz-car-registration-number/
KAIDA. "Number of Mercedes-Benz cars registered in South Korea from 1987 to 2023." Chart. April 9, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1097131/south-korea-mercedes-benz-car-registration-number/
KAIDA. (2024). Number of Mercedes-Benz cars registered in South Korea from 1987 to 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1097131/south-korea-mercedes-benz-car-registration-number/
KAIDA. "Number of Mercedes-benz Cars Registered in South Korea from 1987 to 2023." Statista, Statista Inc., 9 Apr 2024, https://www.statista.com/statistics/1097131/south-korea-mercedes-benz-car-registration-number/
KAIDA, Number of Mercedes-Benz cars registered in South Korea from 1987 to 2023 Statista, https://www.statista.com/statistics/1097131/south-korea-mercedes-benz-car-registration-number/ (last visited November 22, 2024)
Number of Mercedes-Benz cars registered in South Korea from 1987 to 2023 [Graph], KAIDA, April 9, 2024. [Online]. Available: https://www.statista.com/statistics/1097131/south-korea-mercedes-benz-car-registration-number/
