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Link to original content: http://www.statista.com/statistics/1094514/poand-ropo-effect-when-purchasing-cosmetics/
Poland: ROPO effect when purchasing cosmetics 2023 | Statista

ROPO effect when purchasing cosmetics in Poland 2023

Published by
Adriana Sas,
Jan 17, 2024

In 2023, 40 percent of the respondents in Poland did not look for product information on the Internet (ROPO effect) before buying cosmetics, perfumes, or hygiene products in a physical store. Thirty-six percent of those surveyed checked the product online before buying it in a traditional shop.

Before you last bought cosmetics in the traditional store, did you look for information about it on the internet?

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Release date

January 2024

Region

Poland

Survey time period

August to September 2023

Number of respondents

2,921 respondents

Method of interview

Online survey

Supplementary notes

Date of access is date of release

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Overview

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Purchasing decisions

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Omnichannel in apparel retail

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Omnichannel in cosmetics retail

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Omnichannel in household appliance retail

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Omnichannel in home, garden, and DIY retail

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Omnichannel in multimedia retail

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