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Link to original content: http://www.statista.com/statistics/1088334/poland-factors-influencing-the-cosmetics-purchase/
Poland: factors influencing consumer cosmetics purchasing 2019 | Statista

Factors influencing cosmetics purchase in Poland 2019, by gender

Published by
Adriana Sas,
Feb 27, 2024
For more than half of the women buying cosmetics in Poland in 2019, the most important factor determining their purchase was a good and trusted brand. For men, this percentage was 41 percent. More men than women were guided by the smell and appearance of cosmetic products as well as their advertising.

Factors influencing the purchase of cosmetics by customers in Poland in 2019, by gender

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Release date

July 2019

Region

Poland

Survey time period

2019

Number of respondents

22,500 respondents

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