The brand popularity of Pepsi in Mexico was the highest in the Latin American region in 2019, with 240 million Consumer Reach Points (CRP), followed by Brazil and Argentina. That same year, Latin America accounted for 10 percent of the operating profit of the company PepsiCo.
Popularity of the brand Pepsi in Latin America in 2019, by country
(in million Consumer Reach Points)
* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (May 20, 2020). Popularity of the brand Pepsi in Latin America in 2019, by country (in million Consumer Reach Points) [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/1071338/popularity-pepsi-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of the brand Pepsi in Latin America in 2019, by country (in million Consumer Reach Points)." Chart. May 20, 2020. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/1071338/popularity-pepsi-latin-america-consumer-reach-points/
Kantar Worldpanel. (2020). Popularity of the brand Pepsi in Latin America in 2019, by country (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/1071338/popularity-pepsi-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of The Brand Pepsi in Latin America in 2019, by Country (in Million Consumer Reach Points)." Statista, Statista Inc., 20 May 2020, https://www.statista.com/statistics/1071338/popularity-pepsi-latin-america-consumer-reach-points/
Kantar Worldpanel, Popularity of the brand Pepsi in Latin America in 2019, by country (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1071338/popularity-pepsi-latin-america-consumer-reach-points/ (last visited October 30, 2024)
Popularity of the brand Pepsi in Latin America in 2019, by country (in million Consumer Reach Points) [Graph], Kantar Worldpanel, May 20, 2020. [Online]. Available: https://www.statista.com/statistics/1071338/popularity-pepsi-latin-america-consumer-reach-points/
