In 2019, Coca-Cola was the leading beverage brand in Ecuador with 88 million Consumer Reach Points (CRP), followed by Don Café, with 30 million CRP. That same year, the leading food brand in the South American country was Maggi.
Leading beverage brands in Ecuador in 2019
(in million Consumer Reach Points)
The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (June 11, 2024). Leading beverage brands in Ecuador in 2019 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1067879/most-popular-beverage-brands-ecuador-by-reach/
Kantar Worldpanel. "Leading beverage brands in Ecuador in 2019 (in million Consumer Reach Points)." Chart. June 11, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1067879/most-popular-beverage-brands-ecuador-by-reach/
Kantar Worldpanel. (2024). Leading beverage brands in Ecuador in 2019 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1067879/most-popular-beverage-brands-ecuador-by-reach/
Kantar Worldpanel. "Leading Beverage Brands in Ecuador in 2019 (in Million Consumer Reach Points)." Statista, Statista Inc., 11 Jun 2024, https://www.statista.com/statistics/1067879/most-popular-beverage-brands-ecuador-by-reach/
Kantar Worldpanel, Leading beverage brands in Ecuador in 2019 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1067879/most-popular-beverage-brands-ecuador-by-reach/ (last visited November 22, 2024)
Leading beverage brands in Ecuador in 2019 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, June 11, 2024. [Online]. Available: https://www.statista.com/statistics/1067879/most-popular-beverage-brands-ecuador-by-reach/
