In 2023, Coca-Cola was the leading beverage brand in Mexico with over 1.4 billion Consumer Reach Points (CRP), followed by Pepsi, with 329 million CRP.
Leading beverage brands in Mexico in 2023
(in million Consumer Reach Points)
The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).Â
The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (June 11, 2024). Leading beverage brands in Mexico in 2023 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/1067816/most-popular-beverage-brands-mexico-by-reach/
Kantar Worldpanel. "Leading beverage brands in Mexico in 2023 (in million Consumer Reach Points)." Chart. June 11, 2024. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/1067816/most-popular-beverage-brands-mexico-by-reach/
Kantar Worldpanel. (2024). Leading beverage brands in Mexico in 2023 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/1067816/most-popular-beverage-brands-mexico-by-reach/
Kantar Worldpanel. "Leading Beverage Brands in Mexico in 2023 (in Million Consumer Reach Points)." Statista, Statista Inc., 11 Jun 2024, https://www.statista.com/statistics/1067816/most-popular-beverage-brands-mexico-by-reach/
Kantar Worldpanel, Leading beverage brands in Mexico in 2023 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1067816/most-popular-beverage-brands-mexico-by-reach/ (last visited October 30, 2024)
Leading beverage brands in Mexico in 2023 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, June 11, 2024. [Online]. Available: https://www.statista.com/statistics/1067816/most-popular-beverage-brands-mexico-by-reach/