In 2023, Weasy alone accounted for over one-third (or 33.4 percent) of pet care brands' investments in digital advertising in Brazil. Pet Love and Cobasi followed with shares of around 15 and 10 percent, respectively. According to data collected by another source from ad agencies across the South American country, online channels' share in Brazil's ad spend reached 38.2 percent in 2023.
Leading advertisers among pet care brands in Brazil in 2023, by estimated digital ad spend share
estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search
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Admetricks. (March 21, 2024). Leading advertisers among pet care brands in Brazil in 2023, by estimated digital ad spend share [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/1065459/brazil-pet-care-digital-advertisers/
Admetricks. "Leading advertisers among pet care brands in Brazil in 2023, by estimated digital ad spend share." Chart. March 21, 2024. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/1065459/brazil-pet-care-digital-advertisers/
Admetricks. (2024). Leading advertisers among pet care brands in Brazil in 2023, by estimated digital ad spend share. Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/1065459/brazil-pet-care-digital-advertisers/
Admetricks. "Leading Advertisers among Pet Care Brands in Brazil in 2023, by Estimated Digital Ad Spend Share." Statista, Statista Inc., 21 Mar 2024, https://www.statista.com/statistics/1065459/brazil-pet-care-digital-advertisers/
Admetricks, Leading advertisers among pet care brands in Brazil in 2023, by estimated digital ad spend share Statista, https://www.statista.com/statistics/1065459/brazil-pet-care-digital-advertisers/ (last visited October 30, 2024)
Leading advertisers among pet care brands in Brazil in 2023, by estimated digital ad spend share [Graph], Admetricks, March 21, 2024. [Online]. Available: https://www.statista.com/statistics/1065459/brazil-pet-care-digital-advertisers/