FMCG brand preferences Philippines 2023, by CRP

The instant noodle brand, Lucky Me!, emerged as the most preferred fast-moving consumer goods (FMCG) brand in the Philippines based on consumer reach points (CRP). The noodle brand earned a CRP of 889 million in 2023. Coffee brand Nescafé follows, with a CRP of 767 million. 

The Philippines’ leading food and beverage processing companies 

Ranked according to gross revenue as of 2022, Nestlé Philippines, Inc. topped the list of food and beverage processing companies in the Philippines. The company is popular for its coffee brand, Nescafé, alongside milk brands Nido and Bear Brand. Coming in second was Universal Robina Corporation, known for its snack brand Jack n’ Jill. At sixth place is Monde Nissin Corporation, which produced the popular instant noodle brand, Lucky Me!. 

What are consumer reach points?

To rank brands according to consumer preferences, Kantar uses a unique metric known as Consumer Reach Points (CRP). One CRP is equivalent to a single instance that a consumer chooses a specific brand, while also integrating data on population, brand penetration, and consumer choice.