B2B digital ad spend in the U.S. 2022-2026
In 2024, business-to-business (B2B) digital advertising spending in the United States amounted to an estimated 18.3 billion U.S. dollars. The annual value was projected to reach 23 billion dollars by 2026.
Business-to-business (B2B) digital advertising spending in the United States from 2022 to 2026 (in billion U.S. dollars)
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Other statistics that may interest you B2B advertising and marketing in the U.S.
Overview
8
- Premium Statistic B2B advertising and marketing spending in the U.S. 2022-2026
- Premium Statistic B2B offline advertising and marketing spending in the U.S. 2022-2026
- Premium Statistic B2B digital ad spend in the U.S. 2022-2026
- Premium Statistic B2B marketing data spending and annual growth in the U.S. 2020-2025
- Premium Statistic Marketing technology spending of B2B U.S. marketers 2025
- Premium Statistic Change in 2025 budgets among B2B marketers in the U.S. 2024
- Premium Statistic Share of marketing budgets devoted to socials in the U.S. 2024, by economic sector
- Premium Statistic Share of B2B company's revenue spent on marketing in the U.S. 2024, by company type
Marketing strategies
6
- Premium Statistic Most effective marketing activities performed by B2B influencers in the U.S. 2023
- Premium Statistic Top obstacles in trying to demonstrate the value of B2B marketing in the U.S. 2023
- Premium Statistic B2B C-suit vs marketers' notion of marketing success measurement in the U.S. 2023
- Premium Statistic B2B C-suit vs marketers' opinions on business outcome expectations in the U.S. 2023
- Premium Statistic Priorities for B2B marketers for improving CX in the U.S. 2023
- Premium Statistic Most used B2B purchase channels in the U.S. 2023
The presence of artificial intelligence
3
Event marketing
5
- Premium Statistic B2B trade show market size in the U.S. 2018-2028
- Basic Statistic Number of in-person trade shows marketers exhibited at in the U.S. 2023-2024, by type
- Basic Statistic Change in exhibit-marketing budgets according to event marketers in the U.S. 2024
- Premium Statistic Top reasons why AI is applied in event marketing in Europe & the U.S. 2023
- Premium Statistic Top ways in which AI elevates event marketing experience in Europe & the U.S. 2023
Content marketing
5
- Premium Statistic Leading content marketing investment areas for B2B marketers worldwide 2024
- Premium Statistic Use of content marketing among B2B marketers worldwide 2017-2023
- Premium Statistic Change of B2B content marketing budgets worldwide 2024
- Premium Statistic Paid methods used for content distribution by B2B marketers worldwide 2023
- Premium Statistic Organizational goals achieved with use of B2B content marketing worldwide 2023
Further related statistics
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- Digital share of advertising spending in Sweden 2013-2019
- Digital share of advertising spending in Finland 2013-2019
- Ad spend in France 2019-2022, by platform
- Digital share of ad spend in Norway 2020-2022
- Digital share of advertising spending in European countries 2014
- Ecuador: digital ad spend 2020, by industry
- Digital ad spend in Argentina 2016-2023
- The Netherlands: digital advertising spending forecast from 2011 to 2017
- Distribution of digital advertising spending in Chile 2023, by format
- Brazil: digital ad spend growth 2019-2023
- Asia Pacific: digital ad spend growth 2012-2018
- Dominican Republic: digital ad spend 2020, by industry
- U.S. DTC marketers' video ad spend share 2019, by platform
- U.S. telecom industry: digital ad spend from 2017 to 2021
- Share of social in digital ad spend in the U.S. 2021-2025
Further Content: You might find this interesting as well
Statistics
- Digital share of advertising spending in Sweden 2013-2019
- Digital share of advertising spending in Finland 2013-2019
- Ad spend in France 2019-2022, by platform
- Digital share of ad spend in Norway 2020-2022
- Digital share of advertising spending in European countries 2014
- Ecuador: digital ad spend 2020, by industry
- Digital ad spend in Argentina 2016-2023
- The Netherlands: digital advertising spending forecast from 2011 to 2017
- Distribution of digital advertising spending in Chile 2023, by format
- Brazil: digital ad spend growth 2019-2023
- Asia Pacific: digital ad spend growth 2012-2018
- Dominican Republic: digital ad spend 2020, by industry
- U.S. DTC marketers' video ad spend share 2019, by platform
- U.S. telecom industry: digital ad spend from 2017 to 2021
- Share of social in digital ad spend in the U.S. 2021-2025
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$959 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
eMarketer. (October 15, 2024). Business-to-business (B2B) digital advertising spending in the United States from 2022 to 2026 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1059672/b2b-digital-ad-spend-usa/
eMarketer. "Business-to-business (B2B) digital advertising spending in the United States from 2022 to 2026 (in billion U.S. dollars)." Chart. October 15, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1059672/b2b-digital-ad-spend-usa/
eMarketer. (2024). Business-to-business (B2B) digital advertising spending in the United States from 2022 to 2026 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1059672/b2b-digital-ad-spend-usa/
eMarketer. "Business-to-business (B2b) Digital Advertising Spending in The United States from 2022 to 2026 (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Oct 2024, https://www.statista.com/statistics/1059672/b2b-digital-ad-spend-usa/
eMarketer, Business-to-business (B2B) digital advertising spending in the United States from 2022 to 2026 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1059672/b2b-digital-ad-spend-usa/ (last visited November 21, 2024)
Business-to-business (B2B) digital advertising spending in the United States from 2022 to 2026 (in billion U.S. dollars) [Graph], eMarketer, October 15, 2024. [Online]. Available: https://www.statista.com/statistics/1059672/b2b-digital-ad-spend-usa/