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Link to original content: http://www.statista.com/statistics/1044574/leading-data-usage-purposes-marketers-worldwide/
Common ways global marketers use data 2018 | Statista

Common ways to use data according to marketers worldwide 2018

Published by
J. G. Navarro,
Oct 30, 2023
In a survey conducted in 2018, 89 percent of global marketing professionals stated that they used data to make important strategic decisions. At the same time 71 percent indicated using data to enhance customer experience.

Leading ways to use data according to marketers worldwide as of November 2018

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Sources

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Release date

November 2018

Region

Worldwide

Survey time period

November 2018

Number of respondents

678 respondents

Method of interview

Online survey

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Statistics on " Data usage in marketing and advertising in the U.S. "

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Other statistics that may interest you Data usage in marketing and advertising in the U.S.

Overview

6

Artificial intelligence (AI)

8

Third-party cookies

8

Customer data platforms (CDPs)

6

Data protection & breaches

8

Customer perception

8

Further related statistics

8

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Statistics

Topics

Data usage in marketing and advertisingMarketing technologyAdvertising consumption and perception in the U.S.Marketing personalization worldwideThird-party cookie deprecation
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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For single users
$199 USD
per month, billed annually 1
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  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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