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According to an April 2024 study, SaaS companies operating in the hospitality industry reported the highest enterprise value to revenue (EV/Revenue) ratio in the online travel market worldwide. As estimated, businesses in that segment recorded an EV/Revenue multiple of 6.8x. This figure was nearly seven times higher than that of the metasearch segment.

Estimated enterprise value to revenue (EV/Revenue) ratio in the online travel market worldwide as of April 2024, by segment

Characteristic	EV/forecast 2024 revenue
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Release date

April 2024

More information

Region

Worldwide

Survey time period

as of April 12, 2024

Number of respondents

451 companies

Supplementary notes

The SaaS (hospitality market) segment refers to companies like Shiji Group, Agilysis, RateGain, SiteMinder, CoStar Group, and Serko.

The lodging segment refers to companies like Hilton, Hyatt, IHG Hotels & Resorts, Accor, Choice Hotels, Wyndham Hotels & Resorts, and Marriott.

The global online travel agencies segment refers to companies like Booking Holdings, Airbnb, Expedia Group, and Trip.com.

The B2B transactional segment refers to companies like Webjet, Lightspeed, Amadeus, and Sabre.

The ride share segment refers to companies like Uber and Lyft.

The leisure segment refers to companies like Hilton Grand Vacations, Marriott Vacations Worldwide, Travel + Leisure, Carnival Cruise Line, and Vail Resorts.

The niche online travel agencies segment refers to companies like MakeMyTrip, Despegar, Adventure, Helloworld Business Travel, Tongcheng Travel, eDreams ODIGEO, and Utour.

The metasearch segment refers to companies like Tripadvisor and Trivago.

The airlines segment refers to companies like Delta, American Airlines, United Airlines, Ryanair, and Southwest.

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