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The revenue generated in the Home & Laundry Care market in Japan is estimated to be US$7.86bn in 2024.
It is projected to experience an annual growth rate of 2.06% (CAGR 2024-2029).
Among the market segments, the largest one is Laundry Care, which is expected to have a market volume of US$4.21bn in 2024.
When compared globally, United States generates the highest revenue with US$32bn in 2024.
In terms of per person revenues, in Japan generates US$64.08 in 2024.
Furthermore, it is predicted that 14.9% of the total revenue in the Home & Laundry Care market in Japan will be generated through online sales by 2024.
The demand for eco-friendly home and laundry care products in Japan is rapidly increasing due to the country's strong emphasis on sustainability and environmental consciousness.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in Japan is experiencing mild growth, influenced by factors such as shifting consumer preferences towards eco-friendly products, the rise of convenience-oriented solutions, and heightened awareness of hygiene and cleanliness in everyday life.

Customer preferences: Consumers in Japan are increasingly prioritizing sustainability in their home and laundry care choices, leading to a growing demand for eco-friendly cleaning products and refillable packaging options. Additionally, the trend towards convenience has spurred interest in multi-functional products that save time and effort. Demographic shifts, including an aging population and busy urban lifestyles, further drive the need for efficient cleaning solutions that align with heightened awareness of hygiene and cleanliness, particularly in shared living spaces.

Trends in the market: In Japan, the Home & Laundry Care market is experiencing a notable shift towards sustainability, with consumers increasingly opting for eco-friendly cleaning products and refillable packaging to reduce waste. There is also a rising demand for multi-functional cleaning solutions that cater to busy lifestyles and promote efficiency. Additionally, the aging population is influencing the market, as older consumers seek products that ensure hygiene and ease of use in shared spaces. These trends signify an industry pivot towards innovation and environmental responsibility, compelling stakeholders to adapt and invest in sustainable practices to meet evolving consumer preferences.

Local special circumstances: In Japan, the Home & Laundry Care market is uniquely shaped by cultural preferences for cleanliness and order, deeply rooted in traditional practices such as "O-soji," the ritual of thorough cleaning. Geographically, the country's limited space encourages consumers to prioritize multifunctional products that maximize efficiency. Additionally, stringent regulations on chemical usage drive manufacturers to innovate eco-friendly solutions. The emphasis on quality and brand reputation influences purchasing decisions, making sustainability not just a trend, but a vital aspect of consumer choice in an increasingly environmentally conscious society.

Underlying macroeconomic factors: The Home & Laundry Care market in Japan is significantly affected by macroeconomic factors such as consumer spending, demographic trends, and environmental regulations. The country's aging population increases the demand for convenient and effective cleaning solutions, while urbanization and smaller living spaces drive the need for multifunctional products. Economic stability and disposable income levels directly influence consumer choices, as higher income often correlates with a preference for premium, eco-friendly brands. Additionally, government initiatives promoting sustainability and innovation in product development further shape market dynamics, encouraging manufacturers to adopt greener practices and respond to changing consumer expectations.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.