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In Canada, the Home & Laundry Care market generated a revenue of US$3.44bn in 2024.
This market is projected to experience an annual growth rate of 3.64% (CAGR 2024-2029).
The largest segment within this market is Laundry Care, with a market volume of US$1.61bn in 2024.
When compared globally, United States leads in revenue generation, reaching a total of US$32bn in 2024.
In terms of per capita revenue, in Canada generates US$88.05 per person in 2024.
Furthermore, online sales are predicted to contribute 18.6% of the total revenue in the Home & Laundry Care market by 2024.
In Canada, there is a growing trend of consumers seeking eco-friendly and sustainable home and laundry care products.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in Canada is witnessing mild growth, influenced by factors such as increasing consumer focus on sustainability, the demand for eco-friendly products, and the ongoing trend of convenience in home cleaning solutions.

Customer preferences: In Canada, consumer preferences in the Home & Laundry Care market are shifting towards products that reflect a commitment to sustainability and health. There is a growing demand for biodegradable and non-toxic cleaning agents, as environmentally conscious Canadians prioritize eco-friendly solutions. Additionally, busy lifestyles are driving interest in multifunctional products that simplify cleaning tasks. Furthermore, the rise of urban living has led to increased interest in compact, efficient cleaning appliances, reflecting the need for convenience in smaller living spaces.

Trends in the market: In Canada, the Home & Laundry Care market is experiencing a notable shift towards sustainable and health-conscious products, with consumers increasingly favoring biodegradable and non-toxic cleaning agents. This trend reflects a broader societal commitment to environmental stewardship, as Canadians seek eco-friendly options that align with their values. Additionally, the demand for multifunctional cleaning products is rising, driven by busy lifestyles that necessitate efficiency. The urbanization trend is also influencing the market, with a growing interest in compact, efficient cleaning appliances tailored for smaller living spaces, highlighting the need for convenience and practicality among consumers.

Local special circumstances: In Canada, the Home & Laundry Care market is shaped by distinct geographical and cultural factors, including a diverse climate that necessitates specific cleaning solutions for varying weather conditions. The country’s strong emphasis on environmental regulations promotes the use of eco-friendly products, driving brands to innovate with sustainable ingredients. Moreover, multicultural influences in urban centers lead to a demand for products that cater to diverse cleaning traditions and preferences, creating a unique blend of consumer needs that differentiates the Canadian market from others.

Underlying macroeconomic factors: The Home & Laundry Care market in Canada is significantly influenced by macroeconomic factors such as consumer spending trends, inflation rates, and trade policies. As the national economy experiences fluctuations, disposable income levels directly impact consumer purchasing power, leading to variations in demand for premium versus budget-friendly products. Additionally, rising raw material costs due to global supply chain disruptions can affect pricing strategies. Fiscal policies that promote green initiatives encourage manufacturers to invest in sustainable technologies, aligning with the eco-conscious consumer base. Furthermore, the integration of e-commerce platforms is reshaping retail dynamics, enhancing accessibility and convenience for Canadian consumers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.