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Vegetables - Philippines

Philippines

Highlights

Revenue in the Vegetables market amounts to US$10.30bn in 2024. The market is expected to grow annually by 7.39% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$86.51 are generated in 2024.
In the Vegetables market, volume is expected to amount to 6.51bn kg by 2029. The Vegetables market is expected to show a volume growth of 4.9% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 44.8kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in the Philippines is witnessing minimal growth, influenced by factors like changing consumer preferences, limited access to fresh produce, and competition from processed options. Efforts to enhance local supply chains may boost market dynamics in the future.

Customer preferences: Consumers in the Philippines are increasingly prioritizing health and wellness, leading to a rising demand for fresh, organic vegetables as part of their diets. This shift is influenced by a growing awareness of nutrition and the benefits of incorporating more plant-based foods. Additionally, younger generations are embracing plant-forward diets, driven by social media trends and environmental concerns. Urbanization and busy lifestyles are prompting more individuals to seek convenient access to fresh produce, fostering a greater interest in local farmers' markets and delivery services.

Trends in the market: In the Philippines, the Vegetables Market is experiencing a notable surge in demand for fresh and organic produce, driven by a heightened focus on health and wellness among consumers. The trend is particularly strong among younger demographics who are increasingly influenced by social media and environmental advocacy. As urbanization accelerates, busy lifestyles are catalyzing interest in convenient access to fresh vegetables, leading to a rise in local farmers' markets and online delivery services. This shift presents significant opportunities for industry stakeholders, including farmers, retailers, and distributors, to innovate and cater to the evolving preferences of health-conscious consumers.

Local special circumstances: In the Philippines, the Vegetables Market is shaped by its rich agricultural heritage and diverse climate, allowing for a wide variety of locally grown produce. Cultural preferences for fresh ingredients in traditional cuisine fuel demand for vegetables, while seasonal festivals celebrate local harvests, enhancing community engagement. The regulatory framework also supports organic farming initiatives, incentivizing sustainable practices among farmers. Additionally, urban areas face challenges in food distribution, prompting innovative solutions like urban farming and farm-to-table partnerships that cater to health-conscious consumers.

Underlying macroeconomic factors: The Vegetables Market in the Philippines is significantly influenced by macroeconomic factors such as agricultural policies, global supply chain dynamics, and economic stability. The country's economic health, characterized by GDP growth and rising disposable incomes, enhances consumer purchasing power, leading to increased demand for fresh produce. Additionally, fiscal policies promoting investment in agricultural infrastructure and support for local farmers bolster production capabilities. Global trends, such as the shift towards organic and sustainable farming, further shape consumer preferences, while supply chain disruptions can impact availability and prices, necessitating adaptive strategies in distribution and marketing.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.