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Revenue in the Fresh Meat market amounts to US$22.44bn in 2024. The market is expected to grow annually by 7.60% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$188.40 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 3.51bn kg by 2029. The Fresh Meat market is expected to show a volume growth of 4.4% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 23.9kg in 2024.

Definition:

The Fresh Meat market covers all types of meat that has not been cooked, heated, or processed in any way other than boning, cutting, comminuting, or freezing. Fresh, chilled, or frozen meat from both domestic and wild animals are included in the market. The market consists of five different categories: beef & veal, pork, poultry mutton & goat, and other fresh meat, such as rabbits, buffaloes, and horses.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Fresh and frozen beef & veal
Fresh and frozen pork
Fresh and frozen poultry
Fresh and frozen mutton & goat
Fresh and frozen other meat

Processed meat
Meat-based ready-to-eat meals
Out-of-home consumption

The fresh meat market in the Philippines is experiencing minimal growth due to various factors such as changing consumer preferences, government regulations, and increasing competition from alternative protein sources. Despite this, the market is expected to see steady growth in the coming years, driven by rising demand for high-quality and ethically-sourced fresh meat. The sub-markets of beef, pork, poultry, mutton, and goat, along with other fresh meat options, all play a role in shaping the overall market. Additionally, the convenience and accessibility of online shopping and delivery services are also contributing to the growth of this market.

Customer preferences: The rise of health-conscious consumers in the Philippines has led to a growing demand for organic and grass-fed meats in the Fresh Meat Market. This trend is driven by a shift towards healthier and more sustainable food options, influenced by cultural values and a growing awareness of the environmental impact of meat production. Additionally, the increasing popularity of plant-based diets among younger generations has also contributed to the demand for alternative protein sources in the market.

Trends in the market: In the Philippines, the Fresh Meat Market within the Meat Market of The Food market is experiencing a shift towards more sustainable and locally-sourced meat products. This trend is driven by consumer demand for ethically-sourced and environmentally-friendly options. Additionally, there is a growing interest in alternative protein sources such as plant-based meats. These trends are expected to continue as consumers become more conscious of their food choices and their impact on the environment. Industry stakeholders should consider incorporating these trends into their business strategies to meet the evolving demands of the market.

Local special circumstances: In the Philippines, the Fresh Meat Market of the Meat Market within The Food market is heavily influenced by the country's diverse cultural and religious practices. For example, the majority of the population follows a diet that includes pork, while a significant market for halal-certified meat exists due to a large Muslim population. Additionally, the country's geography, with its numerous islands, presents unique challenges for transportation and distribution, impacting the availability and pricing of fresh meat. Furthermore, strict government regulations on food safety and hygiene play a significant role in shaping market dynamics.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market in the Philippines is heavily influenced by macroeconomic factors such as economic growth, consumer spending, and government policies. With a growing economy and a large consumer base, the demand for fresh meat products is expected to increase. Additionally, the government's efforts to improve food safety and promote the local meat industry are expected to further drive market growth. However, challenges such as rising inflation and trade tensions may hinder market growth in the coming years. Overall, the market is expected to be driven by the country's economic stability and consumer preferences for high-quality and safe meat products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.