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Revenue in the Fresh Fruits market amounts to US$115.90bn in 2024. The market is expected to grow annually by 7.59% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$80.36 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 84.83bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 4.7% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 49.4kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in India is facing subdued growth due to changing consumer preferences, increasing competition from other food categories and fluctuating weather patterns. However, the market is expected to grow due to rising health consciousness, increasing disposable income and the convenience of online shopping for fruits. The Apples & Pears, Bananas, Berries & Grapes, Citrus Fruits and Other Fresh Fruits sub-markets are all expected to contribute to this growth. With the increasing adoption of digital technologies and online health services, the Fresh Fruits Market in India is poised for significant growth in the coming years.

Customer preferences: In India, the Fresh Fruits Market of the Fruits & Nuts Market within The Food market is witnessing a growing demand for organic produce due to increasing health consciousness. This trend is driven by the preference for natural and pesticide-free products, as well as the belief that organic fruits are more nutritious. Additionally, the rising awareness about the environmental impact of conventional farming methods has also fueled the demand for organic fruits.

Trends in the market: In India, there is a growing demand for organic and locally sourced fresh fruits, with consumers becoming more health-conscious and environmentally aware. This trend is expected to continue, with the market projected to grow at a significant rate in the coming years. This has led to an increase in the number of small-scale farmers and startups focusing on organic farming and direct-to-consumer sales. Additionally, e-commerce platforms have also played a crucial role in the growth of the fresh fruits market, enabling easy access and delivery of a wide range of fruits from different regions. These trends present opportunities for industry stakeholders to tap into the growing demand for fresh and healthy fruits, while also promoting sustainability and supporting local farmers. However, challenges such as inconsistent supply and distribution networks, as well as the need for proper certification and quality control, must be addressed to fully realize the potential of this market.

Local special circumstances: In India, the Fresh Fruits market is heavily influenced by the country's diverse climate and agricultural practices. The tropical climate allows for year-round production of fruits such as mangoes, bananas, and papayas. Additionally, cultural traditions and regional preferences also play a significant role in shaping the market, with certain fruits being more popular in certain regions. Regulatory factors also impact the market, with the government implementing policies to promote organic farming and reduce the use of harmful pesticides. These factors contribute to the unique dynamics of the Fresh Fruits Market in India.

Underlying macroeconomic factors: The Fresh Fruits Market of the Fruits & Nuts Market within The Food market is also heavily influenced by macroeconomic factors, such as global economic trends, national economic health, fiscal policies, and other financial indicators. Countries with stable economies and favorable fiscal policies tend to have higher demand for fresh fruits, leading to increased market growth. Additionally, factors such as increasing health consciousness and rising disposable incomes in developing countries are also contributing to the growth of the fresh fruits market. On the other hand, economic downturns and unstable political climates can negatively impact the market by reducing consumer purchasing power and disrupting supply chains.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.