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Fish & Seafood - Philippines

Philippines

Highlights

Revenue in the Fish & Seafood market amounts to US$21.12bn in 2024. The market is expected to grow annually by 6.46% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$97bn in 2024).
In relation to total population figures, per person revenues of US$177.30 are generated in 2024.
In the Fish & Seafood market, volume is expected to amount to 1.28bn kg by 2029. The Fish & Seafood market is expected to show a volume growth of 4.5% in 2025.0.
The average volume per person in the Fish & Seafood market is expected to amount to 9.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fish & Seafood market in the Philippines has seen modest growth due to factors like increasing demand for fresh and processed products, growing health consciousness, and the convenience of online purchasing. However, challenges such as overfishing and environmental concerns may impact the market's growth rate in the future.

Customer preferences: The demand for sustainable and ethically-sourced seafood has been on the rise in the Philippines, as consumers become more conscious about their impact on the environment. This has led to an increase in the availability of certified sustainable seafood options in the market. Additionally, with the growing health and wellness trend, there is a growing preference for wild-caught seafood over farmed, as it is perceived to be healthier and more natural. This shift towards sustainable and healthier seafood options is driven by the increasing awareness and concern for the environment and personal well-being.

Trends in the market: In the Philippines, the Fish & Seafood market is experiencing a shift towards sustainable and ethical sourcing practices. This trend is driven by growing consumer awareness and demand for responsibly sourced seafood products. As a result, more companies are implementing sustainable sourcing policies and certifications, such as the Marine Stewardship Council (MSC) and Aquaculture Stewardship Council (ASC). This is significant as it not only ensures the long-term viability of the industry, but also meets the increasing demand for sustainable products. Furthermore, this trend has implications for industry stakeholders, as companies that do not adopt sustainable practices may face boycotts and reputational damage. With the rise of eco-conscious consumers, it is crucial for businesses in the Fish & Seafood market to adapt and embrace sustainability in order to remain competitive.

Local special circumstances: In the Philippines, the Fish & Seafood Market is heavily influenced by the country's geography and cultural preferences. Being an archipelago, the Philippines has a rich variety of seafood, both freshwater and marine. This abundance of seafood is reflected in the country's cuisine, with dishes such as sinigang (sour soup) and kinilaw (ceviche) being staples. Additionally, the Philippines has a strong fishing industry, with over 1.6 million Filipinos employed in the sector. This has led to the development of specialized markets such as the Navotas Fish Port, which is the largest fish port in Southeast Asia. However, the market is also regulated, with strict guidelines in place to ensure sustainable fishing practices. These unique factors play a significant role in shaping the dynamics of the Fish & Seafood Market in the Philippines.

Underlying macroeconomic factors: The Fish & Seafood Market in the Philippines is heavily influenced by macroeconomic factors such as the country's economic growth, government policies, and global trade trends. With a growing economy and a supportive regulatory environment, the market is expected to experience steady growth. Furthermore, increasing demand for healthy and sustainable food options, paired with a growing population and rising disposable income, is driving the demand for fish and seafood in the country. Additionally, the Philippines' strategic location and established trade relationships make it a major player in the global seafood market, further boosting the growth of the local industry.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.