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Food - Europe

Europe

Highlights

Revenue in the Food market amounts to US$2.03tn in 2024. The market is expected to grow annually by 5.42% (CAGR 2024-2029).
The market's largest segment is the segment Meat with a market volume of US$402.30bn in 2024.
In global comparison, most revenue is generated China (US$2tn in 2024).
In relation to total population figures, per person revenues of US$2.41k are generated in 2024.
In the Food market, 3.5% of total revenue will be generated through online sales by 2024.
In the Food market, volume is expected to amount to 489.20bn kg by 2029. The Food market is expected to show a volume growth of 2.4% in 2025.0.
The average volume per person in the Food market is expected to amount to 523.30kg in 2024.

Key regions:

Definition:

The food market covers all edible products that are bought and consumed for nutrient-based purposes. The market includes both fresh and processed foods.

Structure:

The market consists of 13 different markets:

The Dairy products & Eggs market covers animal products, such as milk, eggs and products made from mammal’s milk and non-animal products, such as milk substitutes. This market is divided into six subsegments that include milk, milk substitutes, yogurt, cheese, eggs and other dairy products and eggs.
The Meat market covers animal products, such as pork, poultry, and free-from meat products, such as meat substitutes. This market is divided into three submarkets: fresh meat, processed meat, and meat substitutes.
The Fish & Seafood market covers products made from fish and seafood. This market is divided into three submarkets: fresh fish, fresh seafood, and processed fish & seafood.
Fruits & Nuts cover edible fruits and nuts. This market is divided into three submarkets: fresh fruits, processed & frozen fruits, and nuts.
The Vegetables market covers edible plants. This market is divided into two submarkets: fresh vegetables, processed & frozen vegetables.
The Bread & Cereal products market covers baked goods made from dough. Dough is made using flour, water, a leavening agent, and other optional ingredients. This market also covers products made from cereals that are usually used as part of a main meal. This market is divided into five submarkets: bread, pasta, rice, breakfast cereals and other cereal products.
The Oils and Fats market covers both edible oils and fats made from animals and plants. This market is divided into four submarkets: butter, margarine, edible oils, and other oils & fats.
The Sauces and Spices market covers additional ingredients used during the food preparation process and is divided into three submarkets: tomato ketchup, other sauces, and spices & culinary herbs.
The Convenience food market covers prepared food and meals that require little effort to prepare. This market is divided into two subsegments, soups and ready-to-eat meals.
The Spreads and Sweeteners market covers spreads and ingredients added to food or beverages to give it a sweet flavor. This market is divided into two subsegments, spreads and sweeteners.
The Confectionery & Snacks market covers sweet, savory, and salty food. This market is divided into two subsegments, confectionery and snacks.
The Baby food market covers food that is only meant to be consumed by babies and small children.
The Pet food market covers food that is intended for pet use only.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), and sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included. The out-of-home revenue data is only shown as a separate box at the market level.

For more information on the displayed data, click the info button on the right side of each box.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Food market in Europe has seen minimal growth due to factors such as increasing competition among sub-markets, changing consumer preferences, and regulations on food production and safety. Despite the slow growth, convenience and health-consciousness are driving the demand for convenience food, spreads, and sweeteners, while the demand for fresh fruits, vegetables, and meat remains stable. Additionally, the COVID-19 pandemic has also impacted the market, with a shift towards online food delivery and a focus on sustainable and locally sourced food products.

Customer preferences: As The Food market in Europe continues to evolve, consumer preferences are shifting towards healthier and more sustainable options. With a growing emphasis on wellness and environmental consciousness, there has been a surge in demand for plant-based and organic products. This trend is fueled by cultural values promoting healthy and ethical eating, as well as by demographic shifts towards younger, more health-conscious generations. Moreover, the rise of digital platforms and e-commerce has made it easier for consumers to access and purchase these products, reflecting an increasing demand for convenience and efficiency in their shopping habits. This shift towards healthier and more sustainable food choices is expected to continue as consumers become more mindful of their impact on both personal and global health.

Trends in the market: In Europe, The Food market industry is experiencing a rise in demand for sustainable and ethically sourced products. Consumers are becoming more conscious about the environmental and social impact of their food choices, leading to a growing trend of ethical and sustainable food consumption. This trend is expected to continue as consumers prioritize health and well-being, leading to potential opportunities for industry stakeholders to innovate and cater to this demand. Additionally, with the rise of e-commerce and online grocery shopping, there is a shift towards digital food retailing, providing convenience and efficiency for consumers. This trend is likely to shape the future of The Food market industry in Europe, creating opportunities for digital platforms and retailers to cater to changing consumer preferences.

Local special circumstances: In Europe, The Food market is heavily influenced by the unique cultural and regulatory circumstances of each country. For example, in Italy, the market is dominated by traditional family-owned businesses, while in Germany, there is a strong emphasis on organic and sustainable food options. Additionally, strict regulations on food labeling and quality control play a significant role in shaping consumer preferences. These factors create a diverse and dynamic market that requires tailored marketing strategies to effectively target different regions.

Underlying macroeconomic factors: The Food market market in Europe is heavily influenced by macroeconomic factors such as consumer spending, economic growth, and government policies. As Europe continues to recover from the economic downturn, consumer confidence and spending have increased, leading to a greater demand for food products. Additionally, increasing health consciousness and changing dietary preferences have also impacted the market, with a growing demand for organic, locally sourced, and sustainable food options. Government policies promoting food safety and environmental sustainability have also played a significant role in shaping the market, with consumers increasingly favoring products that align with these values. Moreover, the ongoing trade tensions and Brexit uncertainty in Europe have also affected the market, leading to fluctuations in prices and supply chain disruptions. Overall, the macroeconomic factors in Europe have a significant impact on the growth and performance of The Food market market, and businesses must closely monitor and adapt to these factors to remain competitive.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.