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Ready-to-Eat Meals - Philippines

Philippines

Highlights

Revenue in the Ready-to-Eat Meals market amounts to US$1.39bn in 2024. The market is expected to grow annually by 5.91% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$149bn in 2024).
In relation to total population figures, per person revenues of US$11.65 are generated in 2024.
In the Ready-to-Eat Meals market, volume is expected to amount to 258.60m kg by 2029. The Ready-to-Eat Meals market is expected to show a volume growth of 2.7% in 2025.0.
The average volume per person in the Ready-to-Eat Meals market is expected to amount to 1.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Ready-to-Eat Meals Market in the Philippines has seen minimal growth, influenced by factors such as changing consumer preferences and increasing competition in the Convenience Food Market. Despite this, the market continues to expand due to the convenience and time-saving offered by these meals.

Customer preferences: The growing trend of convenience and on-the-go consumption has significantly influenced the Ready-to-Eat Meals Market in the Philippines. With busy lifestyles and a desire for quick and easy meal options, consumers are increasingly turning to ready-to-eat meals as a convenient solution. This is especially true for urban areas, where the demand for such meals is driven by the fast-paced nature of city life. Additionally, the rise of e-commerce and food delivery services has made it easier for consumers to access a wide variety of ready-to-eat meals from the comfort of their homes.

Trends in the market: In the Philippines, the Ready-to-Eat Meals Market is currently experiencing a surge in demand due to the growing trend of convenience and busy lifestyles. This is driving the market towards innovation and diversification, with an increase in the availability of healthy and organic options. Moreover, the rising popularity of online food delivery services is also fueling the growth of this market. However, with the increasing health consciousness among consumers, there is a shift towards more nutritious and sustainable options. This presents an opportunity for industry players to capitalize on by incorporating healthier ingredients and sustainable packaging in their products. Additionally, the rise of e-commerce and digital platforms is expected to further boost the growth of this market, making it easier for consumers to access a wide variety of ready-to-eat meals. Overall, these trends signify a positive trajectory for the Ready-to-Eat Meals Market in the Philippines, with potential implications for industry stakeholders to adapt to changing consumer preferences and leverage digital channels for growth.

Local special circumstances: In the Philippines, the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is influenced by the country's tropical climate and diverse culture. The warm weather and busy urban lifestyle drive the demand for convenient, on-the-go meal options. Additionally, the country's love for flavorful and hearty food has led to the popularity of local ready-to-eat dishes like adobo and sinigang. Moreover, the strict regulations on food safety and labeling have ensured the quality and safety of these meals for consumers.

Underlying macroeconomic factors: The Ready-to-Eat Meals Market of the Convenience Food Market within The Food market in the Philippines is also influenced by macroeconomic factors such as changing consumer lifestyles, increasing urbanization, and rising disposable incomes. As more people move to urban areas and adopt busier lifestyles, there is a growing demand for convenient and easy-to-prepare meals, leading to the growth of the Ready-to-Eat Meals Market. Furthermore, the Philippines' strong economic growth and government initiatives to improve food security and reduce poverty have contributed to the increasing disposable incomes of consumers, making them more willing to spend on convenience foods such as ready-to-eat meals.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.