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Convenience Food - India

India

Highlights

Revenue in the Convenience Food market amounts to US$72.96bn in 2024. The market is expected to grow annually by 8.97% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$154bn in 2024).
In relation to total population figures, per person revenues of US$50.61 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 23.06bn kg by 2029. The Convenience Food market is expected to show a volume growth of 6.8% in 2025.0.
The average volume per person in the Convenience Food market is expected to amount to 12.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Convenience Food Market in India is experiencing moderate growth, influenced by factors such as increasing urbanization, busy lifestyles, and the rising demand for quick and easy meal options. This market includes sub-markets such as Ready-to-Eat Meals and Soups, which cater to the growing need for convenient and time-saving food choices. However, the market growth rate is subdued due to various challenges, including price sensitivity, competition from traditional food options, and concerns over the quality and healthiness of convenience foods.

Customer preferences: Convenience food has witnessed a significant uptick in demand in India, driven by busy lifestyles and the need for quick and easy meal options. This has led to a rise in sales of ready-to-eat meals, frozen foods, and packaged snacks. Additionally, there has been a shift towards healthier convenience options, with consumers increasingly seeking healthier alternatives such as organic and plant-based convenience food products. This trend is influenced by the growing health consciousness among consumers and the rising awareness about the benefits of a balanced diet.

Trends in the market: In India, the Convenience Food Market within The Food market is experiencing a surge in demand for healthy and organic options. Consumers are increasingly seeking convenience without compromising on nutrition, leading to a rise in the availability of healthier options in the market. This trend is expected to continue, with a growing focus on sustainability and ethical sourcing in the food industry. This presents opportunities for industry stakeholders to tap into the growing demand for healthier and sustainable convenience food options.

Local special circumstances: In India, the Convenience Food market is thriving due to the country's diverse and fast-paced lifestyle. The demand for ready-to-eat and on-the-go meals has increased, fueled by the growth of the urban population and the rise of dual-income households. Moreover, the unique cultural preference for snacking and street food has also influenced the market. However, strict regulations on food safety and labeling have posed challenges for companies in the market. In contrast, in China, the Convenience Food market is driven by the growing e-commerce sector, with online platforms offering a wide range of convenience food options to cater to the busy urban population.

Underlying macroeconomic factors: The Convenience Food Market within The Food market in India is influenced by macroeconomic factors such as consumer spending habits, population growth, and government policies. With a rapidly growing middle class and increasing urbanization, there is a growing demand for convenience foods in India. Additionally, favorable government policies and investments in the food industry have also contributed to the growth of this market. However, economic fluctuations, inflation, and changing consumer preferences can also impact the performance of the Convenience Food Market in India. Overall, the market is expected to continue growing due to the increasing demand for convenient and ready-to-eat food options in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.