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Revenue in the Bread & Bakery Products market amounts to US$1.37tn in 2024. The market is expected to grow annually by 6.72% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$177.10 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 809.10bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 4.2% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 88.8kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products market in The Food market Worldwide is currently experiencing minimal growth, influenced by factors such as increasing health awareness among consumers and the convenience of online services. However, the market is also impacted by the saturation of traditional bread and cereal products and the growing trend towards healthier and alternative options. These factors contribute to the slow growth rate of the market.

Customer preferences: Consumers are becoming more health-conscious and are opting for bread and cereal products that are made with whole grains and natural ingredients. This trend is driven by the growing awareness of the importance of a healthy diet and the desire for more nutritious options. Additionally, there is a rise in demand for gluten-free and plant-based bread and cereal products, reflecting the increasing preference for alternative diets and lifestyles. This shift is also influenced by the growing number of individuals with food allergies or intolerances, as well as the increasing popularity of vegetarian and vegan diets.

Trends in the market: In recent years, there has been a shift towards healthier and more sustainable options in the bread and cereal products market. Consumers are increasingly seeking out products that are gluten-free, organic, and made with ancient grains. This trend is expected to continue as consumers become more health-conscious and demand transparency in their food choices. This has led to a rise in innovative products and marketing strategies, such as using social media influencers to promote healthy and sustainable products. Additionally, companies are investing in research and development to create new plant-based and protein-rich options to cater to the growing demand for alternative sources of protein. These trends not only have significant implications for industry stakeholders, but also for the overall food market as consumers’ food preferences continue to evolve.

Local special circumstances: In the Bread & Cereal Products Market within The Food market, geographical factors play a significant role in shaping market dynamics. In countries like India and Brazil, where the population is predominantly vegetarian, the demand for plant-based bread and cereal products is high. Additionally, cultural preferences for certain bread and cereal types, such as flatbreads in India and corn-based cereals in Brazil, also influence market trends. Furthermore, regulatory restrictions on imported grains and cereals in certain countries create opportunities for local producers to dominate the market. These factors create a unique market landscape for bread and cereal products in different regions, impacting consumer choices and industry growth.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market is greatly impacted by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators. For example, countries with stable economic conditions and favorable fiscal policies are likely to see an increase in demand for bread and cereal products. On the other hand, regions with economic instability and high inflation rates may experience a decline in market performance. Additionally, the increasing health consciousness and changing dietary habits of consumers worldwide are also influencing the market, as demand for healthier and organic options continues to grow.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.