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Pasta - India

India

Highlights

Revenue in the Pasta market amounts to US$18.52bn in 2024. The market is expected to grow annually by 7.95% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$28bn in 2024).
In relation to total population figures, per person revenues of US$12.84 are generated in 2024.
In the Pasta market, volume is expected to amount to 13.67bn kg by 2029. The Pasta market is expected to show a volume growth of 5.2% in 2025.0.
The average volume per person in the Pasta market is expected to amount to 7.8kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Pasta Market in India has experienced subdued growth due to various factors, including lower consumer spending on food products, changing dietary preferences, and competition from alternative food options. Despite these challenges, the Bread & Cereal Products Market within The Food market continues to see steady growth, driven by increasing demand for convenient and healthy food options.

Customer preferences: With the rise of health consciousness and changing dietary preferences, consumers in India are increasingly opting for healthier options in the Pasta Market. This has led to a surge in demand for whole wheat and gluten-free pasta varieties. Additionally, the growing trend of veganism and vegetarianism has also influenced the market, with a rise in the availability of plant-based and protein-rich pasta options. This shift towards healthier and more sustainable choices is driven by the rising awareness of the impact of food choices on overall health and the environment.

Trends in the market: In India, the Pasta Market within the Bread & Cereal Products Market is experiencing a surge in demand for healthier and more diverse options. With changing consumer preferences and a growing health consciousness, there is a shift towards whole grain and gluten-free pasta varieties. Additionally, there is a rising trend of incorporating local and regional flavors in pasta products. This trajectory is significant for industry stakeholders, as it presents opportunities for product innovation and expansion into new markets. However, it also poses challenges in terms of supply chain management and maintaining quality standards. As the demand for healthier and diverse pasta products continues to grow, industry stakeholders must adapt to these trends in order to stay competitive in the market.

Local special circumstances: In India, the Pasta market is heavily influenced by cultural factors, with traditional dishes like biryani and curry remaining popular among consumers. Additionally, the country's diverse population has led to a wide range of pasta varieties being offered to cater to different regional tastes. The market is also affected by the government's regulations on food imports, leading to a greater emphasis on locally sourced ingredients. In contrast, the Pasta market in Italy is driven by its strong culinary heritage and strong demand for premium, artisanal pasta products. These factors have contributed to the country's dominance in the global pasta market.

Underlying macroeconomic factors: The growth of the Pasta Market within the Bread & Cereal Products Market is influenced by various macroeconomic factors. These include the global economic trends, national economic health, fiscal policies, and other relevant financial indicators. Rapid urbanization, the rising middle-class population, and increasing disposable income are driving the demand for pasta products in India. The country's growing food and beverage industry, favorable government policies, and increasing health consciousness among consumers are also contributing to market growth. The increasing trend of westernization and the popularity of Italian cuisine among Indian consumers are further boosting the demand for pasta products. Additionally, the growing preference for convenience and ready-to-eat meals, coupled with the availability of a variety of pasta options, is driving market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.