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Bread - Japan

Japan

Highlights

Revenue in the Bread market amounts to US$21.48bn in 2024. The market is expected to grow annually by 1.14% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$80bn in 2024).
In relation to total population figures, per person revenues of US$175.20 are generated in 2024.
In the Bread market, volume is expected to amount to 4.95bn kg by 2029. The Bread market is expected to show a volume growth of 0.3% in 2025.0.
The average volume per person in the Bread market is expected to amount to 40.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Bread Market in Japan within The Food market is experiencing negligible growth, impacted by factors such as changing consumer preferences and a highly saturated market. Despite this, the convenience and increasing health-consciousness among consumers continue to drive adoption of bread and cereal products in Japan.

Customer preferences: The bread market in Japan has seen a significant increase in demand for gluten-free and whole grain options, reflecting a growing interest in health and wellness among consumers. This trend is also driven by an aging population, as senior citizens are more likely to opt for healthier food choices. Moreover, there is a shift towards convenience and on-the-go consumption, leading to a rise in sales of pre-packaged bread and baked goods. This is influenced by busy lifestyles and the popularity of snacking in Japan.

Trends in the market: In Japan, the Bread Market within the Bread & Cereal Products Market is experiencing a shift towards healthier options. With a growing emphasis on health and wellness, consumers are opting for whole grain and gluten-free breads. Furthermore, there is a rising demand for artisanal and premium breads, as well as breads with unique flavors and ingredients. This trend is expected to continue as consumers become more health-conscious and seek out diverse and high-quality bread options. Industry stakeholders should consider expanding their product offerings to cater to these changing consumer preferences and capitalize on this growing trend.

Local special circumstances: In Japan, the Bread market is heavily influenced by the country's unique cultural and dietary preferences. Traditional Japanese cuisine is centered around rice and noodles, leading to a smaller demand for bread compared to other countries. However, there has been a recent shift towards more Westernized eating habits, leading to an increase in demand for bread. Additionally, Japan has strict regulations on the use of additives and preservatives in food products, which has led to a rise in the popularity of organic and natural bread options. The country's aging population also plays a role, with a growing demand for healthier and low-sodium bread options. These factors contribute to the changing dynamics of the Bread market in Japan.

Underlying macroeconomic factors: The Bread Market in Japan is heavily impacted by macroeconomic factors such as the country's overall economic health, consumer spending habits, and government policies. The Japanese economy has faced challenges in recent years, with slow growth and high levels of public debt. This has led to cautious consumer spending and a focus on cost-effective food options. Additionally, government policies such as trade agreements and import tariffs can significantly impact the availability and pricing of bread products in the market. The aging population and changing dietary preferences are also key factors influencing the demand for various types of bread in Japan. These macroeconomic factors play a crucial role in shaping the performance and growth of the Bread Market within the Bread & Cereal Products Market of The Food market in Japan.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.