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Revenue in the Baby Food market amounts to US$19.99bn in 2024. The market is expected to grow annually by 7.30% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$13.95 are generated in 2024.
In the Baby Food market, volume is expected to amount to 750.30m kg by 2029. The Baby Food market is expected to show a volume growth of 3.7% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 0.4kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food market in China has seen minimal growth due to several factors such as low birth rate, increased competition from local brands, and regulatory challenges. Additionally, declining consumer trust in baby food safety and concerns over artificial ingredients have also impacted the market's growth rate. However, with the rising demand for organic and natural baby food options, the market is expected to see a gradual increase in the coming years.

Customer preferences: The growing demand for healthier and more organic food options has greatly influenced the baby food market in China. Parents are now more conscious about the ingredients and nutritional value of the food they give to their children. This has led to a rise in demand for organic and natural baby food products. Additionally, with the rise of the middle class and working mothers, there is an increasing demand for convenient and ready-to-eat baby food options. As a result, companies are now offering a wider variety of organic, natural, and convenient baby food options to cater to these changing consumer preferences.

Trends in the market: In China, the Baby Food Market within The Food market is experiencing a surge in demand for organic and natural baby food products. This trend is driven by increasing health consciousness among parents and concerns over food safety. As a result, major players in the market are investing in research and development to offer healthier and more sustainable options. This trend is expected to continue, with a focus on product innovation and marketing strategies targeting health-conscious parents. Industry stakeholders should take note of this trend and adapt their strategies to cater to the changing preferences of consumers.

Local special circumstances: In China, the Baby Food market is heavily influenced by the country's one-child policy and the increasing disposable income of young parents. As a result, there is a high demand for premium and organic baby food products. Additionally, the government's strict regulations on food safety and labeling have led to a growing preference for trusted and reliable brands. Furthermore, the rise of e-commerce and online shopping platforms has made it easier for busy parents to purchase and access a wide range of baby food options.

Underlying macroeconomic factors: The growth of the Baby Food market in China is heavily influenced by macroeconomic factors such as government policies, demographic trends, and consumer spending habits. With China's rapidly growing middle class and increasing disposable income, there is a high demand for quality and safe baby food products. Additionally, the Chinese government's implementation of the two-child policy has also contributed to the growth of the market. Furthermore, the rise of e-commerce and digital platforms in China has made it easier for companies to reach and sell their products to a larger audience, further boosting the market's growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.