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Link to original content: http://www.statista.com/outlook/cmo/alcoholic-drinks/wine/worldwide
Wine - Worldwide | Statista Market ForecastSkip to main content
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  2. Consumer
  3. Alcoholic Drinks

Wine - Worldwide

Worldwide
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Wine market amounts to US$175.2bn in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$162.8bn in 2024.
  • Revenue, combined amounts to US$338.0bn in 2024.
  • The revenue, at home is expected to grow annually by 1.61% (CAGR 2024-2029).
  • In global comparison, most revenue, at home is generated United States (US$40bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of US$22.61 are generated in 2024.
  • In the Wine market, volume, at home is expected to amount to 18.4bn L by 2024.
  • Volume, out-of-home is expected to amount to 5.6bn L in 2024.
  • Volume, combined is expected to amount to 24.0bn L in 2024.
  • The Wine market is expected to show a volume growth, at home of -2.0% in 2025.0.
  • The average volume per person, at home in the Wine market is expected to amount to 2.37L in 2024.

Definition:

The Wine market contains alcoholic beverages derived from fermented grapes.

Structure:

The Wine market is divided into the following markets:

  • The Still Wine market refers to wine without the addition of carbon dioxide. This market also contains additional information regarding red wine, white wine, and rosé wine.
  • The Sparkling Wine market refers to wine with the addition of carbon dioxide.
  • The Fortified Wine market refers to wine that has been strengthened with added alcohol.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

In-Scope

  • Grape Wine, such as Red Wine
  • Sparkling Wine, such as Champagne
  • Fortified Wine, such as Sherry

Out-Of-Scope

  • Other Fruit Wines, such as Cider or Perry
  • Non-Alcoholic Wine
Wine: market data & analysis - Cover

Market Insights report

Wine: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Volume

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Price

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Wine market in Worldwide has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development.

    Customer preferences:
    Customers in Worldwide have shown a growing interest in wine consumption. Wine is no longer seen as a luxury product but has become more accessible to a wider range of consumers. The younger generation, in particular, has shown a preference for wine over other alcoholic beverages. This shift in customer preferences has led to an increase in wine consumption and a growing demand for a variety of wine types and flavors.

    Trends in the market:
    One of the key trends in the Wine market in Worldwide is the rise of organic and sustainable wines. Consumers are becoming more conscious of their health and the environment, leading them to seek out products that are produced using sustainable practices. This trend has led to an increased demand for organic wines, which are made from grapes grown without the use of synthetic pesticides or fertilizers. Additionally, there is a growing interest in wines produced from biodynamic farming methods, which take into account the natural rhythms of the earth and the cosmos. Another trend in the market is the increasing popularity of wine tourism. Worldwide is known for its picturesque vineyards and wineries, and many tourists are now seeking out wine-related experiences during their travels. This trend has led to the growth of wine tourism destinations, where visitors can learn about the wine-making process, taste different wines, and even participate in grape harvesting.

    Local special circumstances:
    One of the unique aspects of the Wine market in Worldwide is the diversity of wine-producing regions. Worldwide is home to some of the world's most renowned wine regions, such as Bordeaux, Tuscany, and Napa Valley. Each region has its own distinct climate, soil, and grape varieties, which contribute to the unique characteristics of the wines produced there. This diversity has led to a wide range of wine styles and flavors, catering to different customer preferences.

    Underlying macroeconomic factors:
    Several macroeconomic factors have contributed to the growth of the Wine market in Worldwide. Firstly, the increasing global population and rising disposable incomes have led to an expansion of the middle class, who are more likely to consume wine. Additionally, changing cultural attitudes towards alcohol consumption have also played a role. Wine is increasingly seen as a sophisticated and healthier alternative to other alcoholic beverages, leading to an increase in its popularity. Furthermore, globalization and international trade have made it easier for wine producers to access new markets and reach a larger customer base. This has led to the growth of wine exports from traditional wine-producing regions, as well as the emergence of new wine-producing countries. In conclusion, the Wine market in Worldwide is experiencing growth due to changing customer preferences, emerging trends in the market, unique local circumstances, and underlying macroeconomic factors. The increasing interest in wine consumption, the rise of organic and sustainable wines, the popularity of wine tourism, and the diversity of wine-producing regions all contribute to the development of the market. Additionally, macroeconomic factors such as population growth, rising disposable incomes, and changing cultural attitudes towards alcohol consumption have also played a role in the market's growth.

    Methodology

    Data coverage:
    The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

    Modeling approach:
    Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

    Forecasts:
    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

    Additional notes:
    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

    Consumer

    Access more Market Insights on Consumer topics with our featured report

    Wine: market data & analysis - BackgroundWine: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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