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Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to US$185.2bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$122.3bn in 2024.
Revenue, combined amounts to US$307.5bn in 2024.
The revenue, at home is expected to grow annually by 1.32% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$208bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$541.80 are generated in 2024.
In the Alcoholic Drinks market, volume, at home is expected to amount to 25.7bn L by 2024.
Volume, out-of-home is expected to amount to 6.1bn L in 2024.
Volume, combined is expected to amount to 31.8bn L in 2024.
The Alcoholic Drinks market is expected to show a volume growth, at home of -1.6% in 2025.0.
The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 75.22L in 2024.

Definition:

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

Structure:

The Alcoholic Drinks market is divided into 5 markets:

The Beer market encompasses fermented beverages based on malt. The Beer market is further divided into the markets Alcoholic Beer and Non-Alcoholic Beer.
The Spirits market encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. It contains the Whisky, Vodka, Rum, Gin, Brandy, Soju, Tequila, and Liqueurs & Other Spirits markets.
The Wine market encompasses all fermented juices made from grapes. The Wine market is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
The Cider, Perry & Rice Wine market encompass all wines made from fruits other than grapes, grains, or other plants.
The Hard Seltzer market encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Diageo (e.g., Johnnie Walker, Guinness, and Tanqueray), Heineken, and Molson Coors.

Alcoholic & Non-Alcoholic Beer
Wine
Spirits
Cider, Perry and Rice Wines
Hard Seltzer

Non-Alcoholic Beverages derived from Wine or Spirits

The Alcoholic Drinks market in United States has been experiencing significant growth in recent years.

Customer preferences: One of the key customer preferences in the Alcoholic Drinks market in United States is the demand for craft beers. Consumers are increasingly interested in unique and locally brewed beers, which has led to a surge in the number of craft breweries across the country. This preference for craft beers is driven by a desire for high-quality, flavorful beverages that offer a more personalized and artisanal experience.

Trends in the market: Another trend in the Alcoholic Drinks market in United States is the growing popularity of spirits, particularly whiskey. Whiskey consumption has been on the rise in recent years, driven by a combination of factors including the rise of craft distilleries, increased interest in mixology and cocktails, and the perception of whiskey as a sophisticated and premium drink. This trend is also reflected in the growing number of whiskey bars and tasting events across the country.

Local special circumstances: The Alcoholic Drinks market in United States is heavily regulated, with each state having its own set of laws and regulations governing the production, distribution, and sale of alcoholic beverages. This can create challenges for both domestic and international players in the market, as they must navigate a complex and fragmented regulatory landscape. Additionally, the legal drinking age in the United States is 21, which can impact the target demographic for alcoholic beverage companies.

Underlying macroeconomic factors: Several underlying macroeconomic factors have contributed to the growth of the Alcoholic Drinks market in United States. One factor is the strong economy, which has led to increased consumer spending on discretionary items such as alcoholic beverages. Additionally, changing demographics, including the rise of millennials as a key consumer group, have also influenced the market. Millennials tend to value experiences and are willing to spend more on premium and craft products, which has benefited the Alcoholic Drinks market. Lastly, the growing trend of socializing and dining out has also contributed to the growth of the market, as consumers are more likely to consume alcoholic beverages in restaurants and bars.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The alcoholic beverage market is recovering after several years of downturn. Larger forces like the COVID-19 pandemic, the Russian invasion of Ukraine and the ensuing inflation have either been resolved or accepted as part of the current market environment. Regional conditions vary as consumers in some areas of the world are changing their alcohol preferences while other regions are continuing to feel the effects of less discretionary spending from consumers.