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Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to US$2.7bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$3.7bn in 2024.
Revenue, combined amounts to US$6.4bn in 2024.
The revenue, at home is expected to grow annually by -0.15% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$208bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$448.50 are generated in 2024.
In the Alcoholic Drinks market, volume, at home is expected to amount to 365.1m L by 2024.
Volume, out-of-home is expected to amount to 90.3m L in 2024.
Volume, combined is expected to amount to 455.4m L in 2024.
The Alcoholic Drinks market is expected to show a volume growth, at home of -0.5% in 2025.0.
The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 61.47L in 2024.

Definition:

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

Structure:

The Alcoholic Drinks market is divided into 5 markets:

The Beer market encompasses fermented beverages based on malt. The Beer market is further divided into the markets Alcoholic Beer and Non-Alcoholic Beer.
The Spirits market encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. It contains the Whisky, Vodka, Rum, Gin, Brandy, Soju, Tequila, and Liqueurs & Other Spirits markets.
The Wine market encompasses all fermented juices made from grapes. The Wine market is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
The Cider, Perry & Rice Wine market encompass all wines made from fruits other than grapes, grains, or other plants.
The Hard Seltzer market encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Diageo (e.g., Johnnie Walker, Guinness, and Tanqueray), Heineken, and Molson Coors.

Alcoholic & Non-Alcoholic Beer
Wine
Spirits
Cider, Perry and Rice Wines
Hard Seltzer

Non-Alcoholic Beverages derived from Wine or Spirits

The Alcoholic Drinks market in Denmark has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: In Denmark, there has been a shift in customer preferences towards premium and craft alcoholic drinks. Consumers are increasingly seeking out unique and high-quality products, and are willing to pay a premium for them. This trend is reflected in the growing demand for craft beers, artisanal spirits, and small-batch wines. Additionally, there is a growing interest in organic and locally-produced alcoholic drinks, as consumers prioritize sustainability and supporting local businesses.

Trends in the market: One of the key trends in the Danish Alcoholic Drinks market is the rise of low and non-alcoholic beverages. Health-conscious consumers are increasingly looking for alternatives to traditional alcoholic drinks, and this has led to the development of a wide range of low and non-alcoholic options. This trend is particularly prominent among younger consumers, who are seeking out innovative and flavorful alternatives that offer the same social experience as alcoholic drinks. Another trend in the market is the growing popularity of online sales and home delivery. With the rise of e-commerce platforms and the convenience of online shopping, more consumers are choosing to purchase their alcoholic drinks online. This trend has been further accelerated by the COVID-19 pandemic, which has led to an increase in online shopping across all sectors. As a result, both traditional retailers and producers are investing in their online presence and delivery capabilities to cater to this growing demand.

Local special circumstances: Denmark has a strong drinking culture, with a high per capita consumption of alcoholic drinks. However, the Danish government has implemented strict regulations and high taxes on alcohol in order to discourage excessive consumption and promote public health. These regulations have had a significant impact on the market, leading to higher prices and a focus on quality rather than quantity. Additionally, the government has also implemented measures to promote responsible drinking, such as awareness campaigns and restrictions on advertising.

Underlying macroeconomic factors: The Danish economy has been relatively stable in recent years, with a high level of disposable income and a strong consumer base. This has contributed to the growth of the Alcoholic Drinks market, as consumers have the means to spend on premium and high-quality products. Additionally, Denmark is known for its strong food and beverage culture, which has created a favorable environment for the development of the Alcoholic Drinks market. The country's reputation for innovation and craftsmanship has also played a role in the growth of the market, as consumers are willing to try new and unique products. Overall, the Alcoholic Drinks market in Denmark is expected to continue growing in the coming years, driven by changing consumer preferences and a favorable economic environment.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The alcoholic beverage market is recovering after several years of downturn. Larger forces like the COVID-19 pandemic, the Russian invasion of Ukraine and the ensuing inflation have either been resolved or accepted as part of the current market environment. Regional conditions vary as consumers in some areas of the world are changing their alcohol preferences while other regions are continuing to feel the effects of less discretionary spending from consumers.