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When asked about "Attitudes towards online shopping", most German respondents pick "When I plan a major purchase, I always do some research on the internet first" as an answer. 55 percent did so in our online survey in 2024. Find this and more survey data on attitudes towards online shopping in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Attitudes towards online shopping in Germany as of September 2024

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Number of respondents

5,984 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these statements about online shopping do you agree with?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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