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Over the forecast period until 2027, the average revenue per user is forecast to exhibit fluctuations among the four segments. Overall, the indicator appears to follow a positive trend, as there are more increasing values than decreasing values expected in the individual segments until 2027. Among them, the segment ePublishing achieves the relatively highest value throughout the entire period, reaching 10.51 U.S. dollars.

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Forecast of ePublishing ARPU by segment in China from 2019 to 2027 (in U.S. dollar)

Characteristic	ePublishing	eBooks	ePapers	eMagazines
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Digital Media is defined as audiovisual media contents and applications that are distributed directly over the internet. This includes digital video contents (e.g. movies, series and TV shows), digital music provided as download or internet-stream as well as digital games for different devices and electronically published content such as eBooks, eMagazines or ePapers.

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