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The average revenue per paying car rentals customer (ARPU) in the United States was forecast to continuously increase between 2024 and 2029 by in total 22.9 U.S. dollars (+3.65 percent). According to this forecast, in 2029, the indicator will have increased for the fourth consecutive year to 649.61 U.S. dollars.

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Revenue per user of the car rentals market in the United States from 2020 to 2029 (in U.S. dollars)

Characteristic	ARPU in U.S. dollars
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Car Rentals market contains private vehicle rentals that have been booked in person, by telephone via the internet or an application.

Additional Information:

The main performance indicators of the Car Rentals market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the mentioned market. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

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