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In 2023, digitec.ch led the Swiss e-commerce market, with e-commerce net sales worth just over one billion U.S. dollars. Consumer electronics' marketplace Galaxus followed in the ranking, while Zalando came in third, with 856.5 million U.S. dollars in e-commerce net sales.

Top online stores in Switzerland in 2023, by e-commerce net sales (in million U.S. dollars)

Characteristic	E-commerce revenue in million U.S. dollars
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Supplementary notes

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

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