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When asked about "Digital audio purchases", 31 percent of Indian respondents answer "Yes, on downloads". This online survey was conducted in 2024, among 4,028 consumers. Find this and more survey data on digital audio purchases in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Digital audio purchases in India as of September 2024

Characteristic	Share of respondents
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Number of respondents

4,028 respondents

Age group

18-54 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Have you spent money on digital music content or podcasts in the past 12 months?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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