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In 2021, the share of revenue generated by the e-commerce media segment decreased by more than 0.5 percent to 4.13 percent. The Statista Digital Market Outlook estimates that by 2025 the revenue share of the segment will decrease to only 2.71 percent of the total e-commerce revenue.

Books, movies, music & games sales as percentage of total retail e-commerce sales in the United States from 2017 to 2025

Characteristic	Share of total U.S. e-retail sales
2025	2.71%
2024	3.1%
2023	3.46%
2022	3.8%
2021	4.13%
2020	4.65%
2019	4.5%
2018	4.57%
2017	4.54%

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Release date

January 2022

More information

Region

United States

Special properties

excluding digital sales; forecast adjusted for expected impact of COVID-19

Supplementary notes

*Forecast
The e-Commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The following are not included in the e-Commerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets nor digital purchase or resale of used, defective or repaired goods (re-Commerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs and returns. *Forecast

In-scope: Physical media (e.g. books, DVDs, CDs, Blu-ray discs, computer/console games)

Out-of-scope: Digital media (e.g. video-on-demand, music downloads, eBooks)

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