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In 2023, Norway had the highest average revenue per user (ARPU) in the online fashion market in the Nordic countries. That year, Norway recorded an estimated ARPU of 770 U.S. dollars. Denmark followed, with an ARPU of 670 U.S. dollars.

Average revenue per user of the online fashion market in the Nordics from 2017 to 2027, by country (in U.S. dollars)

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Supplementary notes

Data provided by Statista Market Insights are estimates.

The eCommerce market segment Fashion encompasses the commercial (B2C) sale of apparel (for men, women, and children), footwear (e.g., leather shoes, sneakers, luxury footwear, as well as textile and other footwear), luggage and bags (e.g., suitcases, purses, and briefcases), as well as accessories (e.g., hats and caps, watches and jewelery) via a digital channel. The main sales channels in this market segment include internet retailers (e.g., amazon.com) and online fashion retailers (e.g., Asos, Zalando, Nordstrom) or dedicated category retailers (e.g., eBags, zara.com, clarks.com, samsonite.com). Dedicated outdoor and sports apparel, outdoor and sports footwear, as well as baby’s clothes are not included in this segment (see: Toys, Hobby & DIY). The purchase and resale of used fashion articles are also not included in this market segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

The figures have been rounded.

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