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In 2022, Apple was the leading fitness or activity tracking wrist-wear vendor in the United Kingdom, holding 32 percent of the market. Fitbit and Samsung followed, occupying 20 and eight percent of the market, respectively.

Leading fitness or activity tracking wrist-wear vendors in the United Kingdom (UK) in 2022, by market share

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Supplementary notes

The Digital Fitness & Well-Being Devices comprise devices that are explicitly intended for fitness and motion tracking. These include, in particular, smartwatches, smart scales equipped with sensors and activity trackers that measure and analyze the physical activity and body functions of the wearer. Smart clothing, smart shoes, and smart eyewear are excluded.
The data only reflects B2C revenues; B2B and C2C revenues are not covered.

All figures are estimates. A detailed methodologycan be found on the Statista Digital Market Outlook.

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