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When it comes to fashion store customers, brand awareness of Macy's was at 88 percent in the United States in 2024. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name. In total, 34 percent of U.S. fashion store customers say they like Macy's.

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Macy's brand awareness, usage, popularity, loyalty, and buzz among fashion store customers in the United States in 2023

Characteristic	Share of respondents
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Number of respondents

1,236 respondents

Age group

18-64 years

Special properties

respondents who use fashion stores

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name?
Brand popularity: When it comes to fashion stores, which of the following brands do you like?
Brand usage: When it comes to fashion stores, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to fashion stores, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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