PayPal brand profile in the United States 2023
How high is the brand awareness of PayPal in the United States?
When it comes to digital payment users, brand awareness of PayPal is at 93 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is PayPal in the United States?
In total, 66 percent of U.S. digital payment users say they like PayPal. However, in actuality, among the 93 percent of U.S. respondents who know PayPal, 71 percent of people like the brand.
What is the usage share of PayPal in the United States?
All in all, 64 percent of digital payment users in the United States use PayPal. That means, of the 93 percent who know the brand, 69 percent use them.
How loyal are the users of PayPal?
Around 59 percent of digital payment users in the United States say they are likely to use PayPal again. Set in relation to the 64 percent usage share of the brand, this means that 92 percent of their users show loyalty to the brand.
What's the buzz around PayPal in the United States?
In November 2023, about 41 percent of U.S. digital payment users had heard about PayPal in the media, on social media, or in advertising over the past three months. Of the 93 percent who know the brand, that's 44 percent, meaning at the time of the survey there's some buzz around PayPal in the United States.
Find more relevant information on PayPal as a Buy Now, Pay Later brand on our in depth PayPal brand profile in the U.S. page, additionally providing you with a brand profile breakdown by generations, as well as a look at the most important life aspects of the brand's customers.
